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CAMPAIGN VIDEO
Conceptually, fashion films represent a hybrid lifestyle that spans several genres. Produced by brands, designers, storytellers and artists, they often feature fashion in the lead role or as a supporting character.
What's relevant is the story they tell and the role they play in the consumer's decision-making process.
A Fashion film can be a short clip or 1-2 minutes or in the form of short movie clip 10-15 minutes form ,to be showcased as opening of a fashion show, launch, celebration, etc. It can be used as teaser on social media or presentation on other platform .
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