Cinemagraphs are dazzling. They capture and hold our attention with their allure quality. Not quite a photo, not quite a video, they trick the mind into thinking it’s seeing something magical. They contain subtle motion that plays in a short, never-ending loop, while the rest of the image remains still. The motion highlights a few seconds from the video, blending it seamlessly into the still photo.
The combination of static and motion also make cinemagraphs a popular tool for digital marketing. Brands and organizations are creating cinemagraphs for all different types of their marketing content. More specific examples of how and where cinemagraphs can be used include:
Digital advertisements, Websites, landing pages, and blogs, Email/newsletters, Social media, Digital displays and billboards, Long form videos, Museum and galleries etc.